Chief Advisory Officer, balncd Inc.

Cheryl Baldwin is Chief Advisory Officer at balncd Inc. and founder of Intrinsic Bookkeeping & Business Solutions. Over the past decade, she has worked with businesses and nonprofits to provide a range of advisory services, including budgeting, forecasting, and financial reporting. Cheryl brings a practical, real-world perspective to advisory work, shaped by hands-on client experience. At Get Connected, she shares how firms can begin structuring their client experience to better support and grow advisory relationships.