Unlock your Accounting Firm’s Potential

The programme of holistic insights and actionable strategies to grow your accounting or bookkeeping business.

The Secret to Sustainable Growth.

Are you an accounting professional looking to transform your practice into a thriving, future-ready firm but don't know where to start?

Grow Your Firm is a comprehensive growth programme designed to equip you with holistic insights and actionable strategies to grow and expand your accounting or bookkeeping business.

This programme is more than just a learning experience. In addition to a 5-part webinar series, you will also get access to practical, downloadable tasks post webinar to help you implement the strategies you have learned. From refining your firm’s client base to scaling your business’ operations, this programme covers the essential aspects of modern accounting firm growth.

Why should I join?

Must-see content for ambitious firms

From attracting the right clients for your firm, to building the right team to expand, learn the secrets to sustainable growth

Build your growth plan

With additional resources and templates to help you plan for your firm's and your own future

Access proven guidance

Follow the roadmap that has already helped 1,000s of accounting firms to grow and scale

Take the First Step

Kickstart your journey to a thriving accounting practice with our FREE introductory session. This isn't just a sneak peek—it's your first step towards transformative change.

In this session, you'll discover:

  • The essential mindset shifts needed to go from merely "getting by" to truly thriving.
  • Why sustainable growth isn't about working harder or accepting every client that comes your way.
  • The foundational principles that set successful firms apart.

Why wait? Join us today and experience the difference for yourself. Your journey to sustainable growth starts here!

Unlock the Full Programme

With a new purchase of any qualifying QuickBooks Online subscription*, you can unlock the full Grow Your Firm Programme and elevate your accounting practice. This comprehensive programme is designed to help you grow and transform your business.

Programme Details:

  • Programme Date: 22 September – 31 October 2025
  • Access: Enjoy 3 months of access to all of the webinar and downloadable content.

It's time to unlock your firm's full potential and this programme will be the gateway to structured growth and sustainable success.

Programme Overview:

Webinar Sessions
Synopsis
FREE
Introductory Session:
Grow your Accounting Firm, your way.

Are you ready to build an accounting firm that truly works for you? Too often, accounting firm owners get stuck in the grind - networking for little or no reward, taking on every client, working all hours, and wondering why growth feels so hard. This taster session is your invitation to step back, rethink your approach, and start designing the practice and client base you've always wanted.

You'll explore the mindset shifts needed to move from just “getting by” to thriving, and learn why the key to sustainable growth isn't working harder or taking on every client. We'll uncover what it means to attract the right clients, build long-lasting client relationships, and create a firm that scales on your terms.

This session is your first step to:

  • Shift your perspective from reactive to strategic thinking.
  • Define what success looks like for your firm - and for you.
  • Gain clarity on the barriers holding you back and how to overcome them.

If you've ever felt like you're running your firm on autopilot or chasing the wrong goals or finding it excruciatingly hard to win enough clients, this is your chance to pause, reflect, and reset. It's not about adding more to your plate; it's about focusing on what really matters.

Join this inspiring and thought-provoking session - and take the first step toward building the practice you deserve.

FULL Programme
Commences 22nd September 2025
Session 1:
Grow and scale the practice you want

Building a thriving accounting firm isn’t just about winning new clients - it’s about creating a sustainable, scalable “future-ready” firm that works for you. In this session, we’ll shift the focus to growth strategies that go beyond client acquisition. You’ll discover the 4 essential ingredients for scaling your practice—cash flow, your time, capacity, and efficient systems—and how to balance them effectively. From mastering your business development to streamlining your operations, we'll help you lay the groundwork for a firm that grows with confidence and ease. You'll leave with actionable insights to scale your practice while staying in control.

Post-session resources:

  • Rhythm Meeting Agendas
  • Growth Plan
  • How to use the STAGe model
  • AGC Default Diary Planner
  • 90-day growth plan
  • Monthly and weekly priorities breakdown
Session 2:
Attract and land the clients you want

Not all clients are equal. In this session, you'll learn how to identify the right type of clients for your firm-those who are profitable, easy and enjoyable to work with, and align with your long-term goals. We'll discuss practical ways to attract these clients, from building a more appealing brand, packaging up the right services, where and whom to network with. We'll also cover how to manage your pipeline efficiently, build trust in new business meetings, and handle objections like a pro. By the end, you’ll have a proven process for converting prospects into loyal, high-value clients without wasting time or energy.You'll leave with clear steps on how to position your firm for growth by attracting and landing high-value clients.

Post-session resources:

  • Client persona template
  • Marketing plan template
  • Website checklist
  • Qualification script
  • New Business Meeting Script
Session 3:
Build the team you want

Growing your practice isn't about working harder, it's about building a business that grows without you doing all the heavy lifting. Building the team that helps you to grow sustainability will help you to scale long term, while ensuring that you have time to focus on what really matters to you. We'll cover effective communication with your team to drive shared business outcomes, the skills you need to be an effective leader, and the best ways to motivate your team.

Post-session resources:

  • People leadership assessment
  • Team effectiveness review
  • Team member weekly work report
Session 4:
Expand the clients you want

Winning the right clients is just the start; keeping them happy and growing your relationship is where the magic happens. In this session, we'll explore how to deliver exceptional client service that fosters loyalty and opens the door to upselling. You'll learn how to identify new opportunities within your existing client base, build deeper relationships, and position your firm as a trusted advisor and indispensable partner. By the end, you'll know exactly how to turn great clients into even greater ones by offering more of the services and value they need.

Post-session resources:

  • Client portfolio analysis template
  • Client care plan
  • Set rhythm touchpoints

Register now

Gain a competitive edge and drive your accounting firm's growth.

Join the FREE introductory session

Get a sneak peak of what the full Grow Your Firm Programme has to offer.

Unlock the
Full Programme

Available until 31 October 2025

Make any qualifying purchase of QuickBooks Online* to get access

About Heather Townsend

Heather is an author and founder of The Accountants Growth Club.

Heather’s superpower has been helping accountants grow their firms for 20+ years. Author of 6 books including The Accountants Millionaires' Club, Profitable Pricing For Accountants and The Go-To Expert, Heather is an in demand speaker at some of the worlds largest conferences, Xerocon, Accountex, QBConnect San Jose and more. Heather enables accountants to strive for progress over perfection and has successfully worked with many firms to grow and scale.

About the Accountants Growth Club

“Heather Townsend really knows her stuff! Following her expert advice has been a game-changer for my business. Within just 18 months, I've seen a remarkable growth of over 150%, all thanks to her recommendations. If you're looking to expand your business and win great new clients, I would highly recommend the Accountants' Growth Club.”

Graeme Morris, Cloud Accountancy (Whitefield) Ltd

Terms & Conditions

Make any qualifying purchase of QuickBooks Online* to get access to the full Grow your Firm Programme for 3 months. 

The Promoter, Rocket Sciences Group LLC of 675 Ponce de Leon Ave, NE Suite 5000 Atlanta, GA 30308, USA (“Intuit”) has engaged its partner, Excedia Group Ltd trading as ‘The Accountants’ Growth Club’, a company registered in England with registration number 7448839, to produce a webinar series for eligible customers.

You agree that, to the fullest extent permitted by law, Intuit is not liable for any damages, claims or liabilities arising out of, or in any way related to, your participation in the Grow Your Firm Programme. You agree to indemnify and hold Intuit harmless from any and all costs and losses arising out of your participation in the product demonstration or in connection with your participation in the the Grow Your Firm Programme offered Intuit QuickBooks in partnership with The Accountants' Growth Club, or for any criminal, fraudulent or unlawful activity in connection with this offer.

To be eligible to access the Grow Your Firm programme, you must be in an accounting or bookkeeping practice that:

  • Has QuickBooks Online Accountant (QBOA); and
  • Makes a qualifying QuickBooks Online Subscription purchase between 22 September 2025 - 31 October 2025.

The following persons are ineligible to participate:

  • an employee of Intuit, and its related bodies corporate (collectively Intuit), or of other companies associated with the Promotion, and spouses, parents, siblings, and children, and each of their respective spouses (Immediate Family), as well as household members of each such employee are likewise not eligible;
  • an officer or employee of any government, department, agency, statutory body, public international organization, or instrumentality thereof, in any jurisdiction, or a person acting in an official capacity on behalf of any of them; and
  • A person included in Australia's Department of Foreign Affairs and Trade Consolidated List, the U.S. Treasury Department’s list of Specially Designated Nationals, or in any other applicable restricted party lists.

If you are an eligible customer and have made a qualifying purchase, you will receive an email from Intuit containing a sign-up link to create a Grow Your Firm Portal Account.

You agree that, to the fullest extent permitted by law, Intuit is not liable for any damages, claims or liabilities arising out of, or in any way related to, your participation in the Grow Your Firm Programme. You agree to indemnify and hold Intuit harmless from any and all costs and losses arising out of your participation in the product demonstration or in connection with your participation in the the Grow Your Firm Programme offered Intuit QuickBooks in partnership with The Accountants’ Growth Club, or for any criminal, fraudulent or unlawful activity in connection with this offer.